ADD-on-GYAN Educational Services (AOGES, in short), is Manipal University’s first ‘Student Start-Up’. The company began its operations on 24th December, 2010 with an objective to setup Innovative ICT Labs in Schools, to encourage practice-based learning. The company is being incubated at Manipal University Technology Business Incubator (MUTBI), Innovation Centre, MIT. The idea has been developed by four highly motivated individuals – Priyadeep Sinha, Abhash Kumar, Reetika Anand and Mikhil Mahore of the 2007 - 11 Batch of MIT.

AOGES, as an idea, was developed in September, 2010. It participated in The Venture at Techtatva 2010 and secured the 1st Position, alongwith INR 60,000 as the Prize Money. Next, the idea was presented at Provenance, the Intra-Manipal University Business Plan Competition, where it finished at the 5th Place, winning an opportunity to incubate at MUTBI. AOGES was the first to grab this opportunity, ahead of the 7 other teams, who were also given the same opportunity. Apart from this, AOGES finished among the top 10 ideas from all over the world, at ideas4all.com’s BIG BANG CHALLENGE 2nd edition, Spain and as we write this article, AOGES is participating at IIT Kanpur’s IDEAS Business Plan Competition.

AOGES is currently setting up its first Lab (known as Gyan Labs) at Madhava Kripa School, Manipal which would cater to students from Grade 6 – Grade 12 through 30 innovative practical project kits. In the initial stage, projects would mostly cater to the Science topics but phase II of development would be dedicated to other subjects as well. Team AOGES has, till date, generated 90 of the 150 ideas that are to be setup at Madhava Kripa School.

AOGES has a 20 member working team, with Priyadeep Sinha and Abhash Kumar as the Directors and Proprietors, and a support team of three final Year, six 3rd Year, eight 2nd Year and six 1st Year Students of MIT, Manipal. MUTBI is extending all possible guidance to the team through its Secretary, In-Charge, Dr. Manohara Pai M. M. The team also has expert guidance and mentorship from Dr. Kusum (Principal & Academic Coordinator, Madhava Kripa School), Mr. M. Chandrasekaran (Board Member, Manipal Group), Mrs Vidya Kini (CA & Director, Vidya Kini & Co.), Mr. Pulak Kumar Sinha (Deputy General Manager, State Bank of India) and Mr. Dilip Kumar Mishra (Officer, Central Bank of India).

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